406 Club Logo

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LOGO DESIGN

Caesars Entertainment requested a logo that encompassed the feel of Caesars Entertainment’s “The Book” logo for Harrah’s Gulf Coast’s sports book, the “406 Club”.

The name of The 406 Club is a tribute to old Biloxi. The 406 Club was an illicit gambling venue that was popular and active beginning in the 1950’s. The venue specialized in taking in sports wagers, especially horse racing. The name is an ode to old Biloxi and capitalizes on the knowledge and sense nostalgia that it will evoke in the older generation, which makes up a large demographic of Harrah’s Gulf Coast’s guests.

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Final Collateral designed by Ramsay Hong